Public relations combines the art of storytelling with the business of shaping perception. The story and the way it’s told create a perception of your organization, product or program that will achieve your goal.

You can find the results of our work in the Wall Street Journal or in local dailies. It appears as case studies in trade magazines or as interviews on CNBC. We have worked with media organizations of all sizes, and we treat journalists as partners, not targets. Our public relations go a long way in helping your public relations.

Public relations is more than getting mentioned in a newspaper article or being seen on TV. It can include media relations, investor relations, internal communication, market research, event planning, op-ed writing, interactive Web communication and so much more. Public relations can generate extensive media coverage of a product launch, increase brand recognition, help pass legislation, turn up sales leads or quell an uprising of negative sentiment that threatens your image.

Provident Partners has created educational campaigns to help audiences understand complex issues like pharmacy benefit management or U.S.-China trade relations. Our leaders have performed successful public relations campaigns for technology product launches, business consulting firms and the unveiling of national policies for presidential cabinet members. Our senior management combines its experience in journalism, marketing and behavior motivation to effectively communicate your organization’s messages.

Public relations is about communicating, about building and maintaining relationships. We provide strategies for working with potential and current customers, opinion leaders, constituent groups, employees, and other audiences that can help you reach your objectives. Shaping public opinion is the function of public relations, whether that public is your board of directors, your customers or the world stage. Provident Partners delivers positive results.