We take a roll-up-your-sleeves approach to addressing the huge marketplace of ideas and messages in which we all live, work and play. We dig in to the news and become part of it. We push the envelope for our clients and ourselves, finding new ways to communicate effectively and to reach goals.

Here's what we mean:

June 18, 2007 -- Albert Maruggi, president of Provident Partners, is quoted in an article in E-Commerce Times about YouTube's role in the upcoming CNN presidential debate. Maruggi, now a marketing and PR consultant specializing in social media, is a former press secretary for the Republican National Committee.

May 14, 2007 -- Albert Maruggi featured in PRWeek article on webcasting (registration required)

April 30, 2007 -- Albert Maruggi, president of Provident Partners, joins new-media leaders from GM, Xerox and The Economist to speak at Business Smart Tools new-media conference

March 1, 2007 -- Provident Partners hits the new-media speaking circuit with appearances at the New Communication Forum and Social Media 2007 conferences.

Feb. 27, 2007 -- PRSA Tactics magazine interviews Albert Maruggi, former director of communications for the transportation secretary, on the fallout from JetBlue's Valentine's Day troubles.

October 12, 2006 -- Provident Partners President Albert Maruggi has posted an interview with Andrew Baron, founder of popular video podcast Rocketboom, on the Marketing Edge podcast. Maruggi provides extensive commentary (in print on our site and additional thoughts in the Rocketboom interview audio) on the state of social media and their impact on marketers today and into the future.

October 9, 2006 -- The WebMarketCentral.com blog has some thoughts from Provident Partners President Albert Maruggi on the topic of using podcasting for business promotion - and using it the right way to be the most effective.

September 9, 2006 -- Leo Laporte (audio), tech guru and host of the This Week in Tech podcast (or "netcast," as he calls it), chats with us on the Marketing Edge podcast

July 17, 2006 -- Marketing Edge podcast reports on a useful survey on podcasting in the business world

June 27, 2006 -- Marketing Edge podcast features interview with Joy Gendusa, CEO of Postcard Mania

June 19, 2006 -- Marketing Edge podcast: Paul Dunay of Bearing Point discusses finding a potential pot of gold by tracking podcasts with IRSS

June 9, 2006 -- Marketing Edge podcast features interview with Alex Laats, president of PodZinger