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Adding content to your Niche Store Website

November 1, 2007

We are getting very close to completing the Niche Store building series… I know I have slacked off a bit, but I am still out of state helping my father get healthy!! Challenging on several levels to say the least, but that is a whole section in itself!

The Grill Auctions site is live and already bringing in targeted traffic! In the 2 short days since my last post, the site has been visited by all three major engines and they continue to come back daily adding more pages into their respective indexes.

In addition, a few quick Google search engine result pages (SERP’s) for just a couple of our targeted terms shows we are already getting into the mix for business!

I only listed a couple of the terms, but there are about 12 that are in the top 20 SERP’s with Google already. Why? Because we took the abstract terms (high KEI, long tail key phrases) people were looking for (Wordtracker search results) and created pages in our niche store to fill the void! This alone is the example of how your Niche Store will work very effectively!

So what next? Lets add some content to get MORE visitors!

Before I jump right into the content section - I want you all to look at the Google result pages again and look at the site file both of the long tail phrases above lead to… that’s right, they go right to the sitemap! If you still haven’t added the public sitemap to your site… you are losing out!!

Onto the content…

The MOST IMPORTANT CONTENT you can create for your site is in the store pages, not the content pages! I know, here I am talking about adding content pages to the site, I just don’t want anyone to skip over the store pages without first adding some unique content to them. If you view the Grill Auctions Sitemap you will notice that every MAIN category has a small descriptive paragraph beneath it. This same bit of text appears above the listings on the resulting pages. Incidentally, it is also the same meta-description that was used during the SEO process! I also have shorter sentences for the subcategories but just haven’t added them yet.

Once you have your store pages populated with a bit of content it is time to add some content pages! One of the first things I like to add is an rss feed page. This provides a search engine just a little bit of text within the site structure to possibly bring a few more visitors. For the RSS feeds, I use yahoo pipes. (pipes.yahoo.com)

Yahoo Pipes allows you to filter several rss feeds with specific terms, and create what is commonly referred to as a mash-up of feeds. This means you will only have relevant text on the page for the words you desire. In the case of grilling recipes, I actually used 4 different feeds about barbeque grilling and filtered it down to show only “recipe” related articles. I have a rss MOD that is not yet added to this site, but will add it before the end of the week. It allows the display of articles in text form rather than javascript. (Much better for SEO)

Now that we have an rss feed coming in, I want to figure out what other types of articles to add to the site. Back to the initial research spreadsheets we go and located some high KEI terms that are likely to deliver targeted traffic. Once we have our term, we can creatively plant links to our product pages within the text of the content article and direct readers to the product listing pages!

Looking into the research spreadsheet, I went right to the gas grills tab on the bottom. One of the first things I notice with high KEI is a search term: “Compare Gas Grill Features”… It looks to get about 25-40 searches and has a KEI of 161.3 - that’s pretty significant and should rank well in a very short amount of time!! Now I have a goal…

Now we need to write a few short paragraphs, maybe a total of 250-500 words, that focuses on the different features found in grills today. The entire time we write this page we MUST remember that the target term is Compare gas Grill Features, not the actual features of the grills! Confusing huh… how can THAT be done?

Start and end your page with the target term, make sure you have the header of the page enclosed in H1 tags. For example: <h 1>Compare Gas Grill Features< /h 1> I left some space in there so the markup does not get taken over by this article, but you see where it goes…

Rule 1: Encase your opening target in H1 tags!

Since we now have a H1 tag in place with our targeted term… it is time to write some content for the article. Yes, your article DOES need to have a listing of grill features, but it will be in your benefit to choose your words based on your primary target phrase as you write your article. In other words… you want to use the phrase Compare Gas Grill Features, in its exact form, as often as you can… while still keeping the page very legible and flowing to the human eye! Write the page for readers but be sure the engines like the way it is written!

Use phrases like:

  • As you compare gas grill features…
  • When you compare gas grill features…
  • …while you compare gas grill features.

You see where I am going? Try your best to string your target into each of your paragraphs at least once or twice! If your article is 250 words long, use your target term 5-10 times, so a search spider has no doubt of the content of the page.

While you are adding your favorite targeted term into your writings, it will be good to interlink within your own site at the same time. For example:

  • One of the most important things to look for as you compare gas grill features, is the material that the grill is made of. Stainless Steel Gas Grills have quickly become the standard of all grill manufacturers and one of the common finishes buyers seek as they compare gas grill features.

Obviously, I threw that together in 2 minutes… but even in its raw form, it works. I have used my target term twice in one small paragraph and I also provided a second long tail phrase that I can link directly to one of the store categories. I can add 3-4 more paragraphs that are well structured and splatter my term throughout.

Once the article is closing, I again want to use my term to end the last paragraph.

I will have the article for this page active before morning and you will get a good idea of what I am referring to in regard to keyword saturation.

Once you have one article up on the site - skip back into your store and see if you can expand on other sections. I noticed I have the Grill Covers section included in the store but have yet to optimize the entire category for targeted phrases!

Till then…

Mark

Posted by Mark | Filed Under Step by Step Niche Stores, Blog 

Comments

4 Responses to “Adding content to your Niche Store Website”

  1. Ross on November 1st, 2007 5:42 pm

    Mark,

    When you are talking about the H1 tags, are you referring to the H1 on the header (like those described in your Mod to create a Permalink) or using H1 tags in the content section of the template?

    The reason why I ask this is I would think it proper to use H2 tags if an H1 declaration has already been made above. Otherwise, is it okay to have multiple H1 declarations?

    I have been struggling with this issue since adding the tags to my content pages -Should I use H1 or H2

    By the way, sorry for your family situation. My dad is totally disabled, bedridden and in home health care. I’m the family RN and end up taking care of him frequently. Its really sad to see our parents get old.

    -Ross-

  2. Christine on November 2nd, 2007 12:08 am

    How did you do that? I think I did good SEO and I’m nowhere to be found for my pages. I’m not happy. I’m going to try to get my site like yours regarding where keywords are and repeating the most popular keywords on every page.

  3. Mark on November 2nd, 2007 3:59 pm

    @ Ross -

    In regard to the question on H1 or H2 - it is truly one of those much debated, should I or not, topics. Most in the SEO field suggest sticking with a single H1 tag to keep the relevance of your page focused on a single subject. ie: Heading 1 - Top Level Subject.

    I have seen any loss of ranking using more than 1 H1 on a page when it is relative to the same subject. If you had H1 - Red Widgets, then farther down, H1 Blue Widgets, that may pose a problem… but if both are identical or very close on topic, I have seen no issues on my own sites, just the opposite in fact!

    In reality - a page in my example would be

    widgets h1 red widgets h2 blue widgets.

  4. Mark on November 2nd, 2007 4:06 pm

    @ Christine -

    Your site looks great - If I was a betting man, I would guess you will have GREAT success with the site!

    I am actually running a rank report on the site just to appease my own curiousity.

    GBots last cache of the site was on Oct 23rd, which the sitemap was no in the index at that time. It looks like it was picked up recently and I would anticipate quick and steady improvement based on the site terms. (All 2-3 word phrases)

    Mark

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