CBS Partners With Leading Community Sites and Social Application Providers to Add New Layer of Interactivity to the CBS Audience Network

 Agreements Empower Users to Embed CBS Clips into Their Profiles, Websites,
                 Blogs, Wikis, Widgets and Community Pages
   New Partners Signed with Automattic, Clearspring, DAVE Networks, Goowy
  Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant
                                and vSocial
    Expanded Deals Signed With Existing Network Partners Including AOL,
                       Brightcove, Netvibes and Veoh
    NEW YORK, May 24 /PRNewswire-FirstCall/ -- CBS Interactive announced
today that it is partnering with leading community-building websites and
social application providers to add greater user functionality to the CBS
Audience Network. Today's announcement includes deals with new companies as
well as expanded relationships with existing CBS Audience Network partners.
Through these online properties and social application providers, users can
easily incorporate CBS clips into their profiles, websites, blogs, widgets,
wikis, and community pages. This enables them to discover and personalize
CBS content and to use it to communicate with others. At the same time, CBS
gains promotional value online while learning about its audience.
    "Today, we are taking the CBS Audience Network directly to the user,"
said Quincy Smith, President, CBS Interactive. "In launching the CBS
Audience Network we solidified our position as the most widely distributed
professional content provider on the Web thanks to our great video
distribution partners. We now want to empower our audience to be creative
and deepen their experience with our content by allowing them to share and
embed CBS-provided clips to their blogs, wikis, widgets, community sites
and whatever else gets thrown our way. We are delighted to have so many
quality partners -- established and start ups -- helping to bring CBS
content to the online community."
    The online partners that currently make up the syndication side of the
CBS Audience Network, as announced last month, include AOL, Microsoft, CNET
Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh.
CBS also has distribution deals with Amazon, Apple and Yahoo, among others.
    New online partners adding increased functionality to CBS Audience
Network include:
    -- Automattic - Automattic's flagship product is WordPress, the highly
       popular blogging software used by millions of the best bloggers and top
       media publishers: http://www.wordpress.com/notable-users. Automattic also
       operates Akismet, the leading anti-spam service for blogs, social
       networks, forums and wikis.
    -- Clearspring - Clearspring is the leading provider of cross-platform
       widget services. They make it easy to use content and services from
       across the Internet to weave personalized experiences. With their
       flagship service, digital content and service providers can easily
       package, distribute, and analyze the performance of widgets via a
       single platform.
    -- DAVE Networks - DAVE Networks, Inc. is the first provider of an
       integrated video distribution and social community platform designed to
       ignite brands. Boasting a robust set of software features, DAVE
       empowers brands to build digital ecosystems through interactive video
       social community portals that function as a public hub where customers,
       fans, and users can develop dynamic personalized profiles, upload and
       share content, blog/video blog, comment on message boards, and much
       more.
    -- Goowy Media - Goowy develops innovative online products and services
       including yourminis, a widget platform that simplifies widget
       development, syndication and measurement for content owners and 3rd
       party developers.  In addition, yourminis.com offers a destination
       gallery that allows consumers to discover Widgets for your Blog,
       website, personalized startpage, or desktop.
    -- meebo - meebo is a website for instant messaging (IM) that lets you IM
       from any computer and access all of your existing buddies in one place.
       meebo recently announced 'meebo rooms,' places where users can chat and
       view media live with their friends. meebo is based in Mountain View,
       CA, and is funded by Sequoia Capital and Draper Fisher Jurvetson (DFJ).
    -- MeeVee - MeeVee Inc. is the leader in helping consumers indulge in and
       discover TV and video based on their interests. Through its patented
       technologies, MeeVee is the first service to integrate traditional TV
       listings, online video, and TV news and gossip from hundreds of
       sources.
    -- MuseStorm - MuseStorm's flagship service, the MuseStorm Content
       Syndication Platform (CSP), is an end-to-end professional solution for
       publishers. It provides an authoring environment, syndication to
       multiple distribution channels (Web, Desktop, IM and Mobile), analytics
       and monetization.
    -- Ning - Ning is a platform that allows anyone to create their own social
       network about anything.  The free service allows anyone with an idea
       for a social network to choose a combination of features (videos,
       blogs, photos, forums, etc.) from an ever-growing list of options and
       customize their social network in any way they want to.
    -- RockYou! - RockYou! is the leading provider of widgets on the web. The
       company serves over 150M widgets viewed per day to over 200 countries
       on social networks like MySpace, Facebook, Friendster, and Bebo.
       RockYou! widgets include photo slideshows, glitter text and voicemail
       accessories that are simple to use and enable people to frequently
       refresh their online style. RockYou!'s widgets enable advertisers to
       connect to an established online community that embraces viral user
       generated content and is one of the first sites to offer revenue
       sharing opportunities for partners.
    -- Slide - Slide, the largest online personal media network in the world,
       helps people express themselves and tell emotionally engaging stories
       through personalized photos and videos created on Slide.com and viewed
       anywhere on the web or desktop. Slide's web applications are viewed by
       tens of millions of people every day.
    -- VideoEgg - VideoEgg is the leading video solution for online
       communities, supported by the largest video ad network - The
       Eggnetwork. The network is currently comprised of more than 70 online
       communities including ten of the top 20 social networks in the world. A
       video advertising innovator, VideoEgg was the first to introduce
       interactive advertising overlays onto video, an approach that has been
       widely adopted by the industry.
    -- Voxant - Voxant, the Viral Syndication Network (VSN), syndicates news
       and advertising to thousands of Web sites and blogs that make up the
       "long tail" of the Web through VSN's online site, TheNewsRoom(TM)
       (http://www.thenewsroom.com). Using its unique viral mashing(TM) technology
       and a true viral distribution model, VSN distributes news from more
       than 175 credible, licensed content sources. All content is free and
       supported by advertising, which provides revenue to sites and blogs
       that publish the content.
    -- vSocial - vSocial, powered by vCONNECT, is a social networking for
       video platform that enables content owners, site operators and online
       marketing organizations to custom brand, target, virally distribute and
       monetize their message via video.
    Following the announcement of the Network last month, CBS content is
now available on select partner websites and over the coming months more
content will be added leading up to the official launch of the Network. As
previously announced, CBS content is advertiser supported and free to the
consumer. All content will be available domestically with select clips and
full-length sports programming distributed worldwide.
    CBS Corporation is a mass media company with constituent parts that
reach back to the beginnings of the broadcast industry, as well as newer
businesses that operate on the leading edge of the media industry. The
Company, through its many and varied operations, combines broad reach with
well-positioned local businesses, all of which provide it with an extensive
distribution network by which it serves audiences and advertisers in all 50
states and key international markets. It has operations in virtually every
field of media and entertainment, including broadcast television (CBS and
The CW - a joint venture between CBS Corporation and Warner Bros.
Entertainment), cable television (Showtime and CSTV Networks), local
television (CBS Television Stations), television production and syndication
(CBS Paramount Network Television and CBS Television Distribution), radio
(CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing
(Simon & Schuster), interactive media (CBS Interactive), music (CBS
Records), licensing and merchandising (CBS Consumer Products) and video/
DVD (CBS Home Entertainment). For more information, log on to
http://www.cbscorporation.com.

SOURCE CBS Corporation




back to top

Related links:
  • http://www.cbscorporation.com